About This Project

When Siemens launches a world first on the market, only the best is good enough. Our objective: suitable presentation of the new iq700 oven series. The presentation: the new campaign motif and new product range was presented to participants across four stages. The absolute highlight: the campaign’s walk-in visual. This ensured that all the advantages of the new oven series were presented in the perfect light and the DACH sales team was impressed by captivating and motivational infotainment, which was brilliantly conceived in terms of presentation and content.

Client

SEG Hausgeräte GmbH

Project

Product launch iq700

Year

2014

Participants

450

Category
Evening event, Product Lounge